Jeep is a brand of American car and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Vehicles. Jeep has been a component of Chrysler considering that 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its preceding proprietor American Motors Corporation (AMC).
Jeep’s recent merchandise selection consists solely of sport utility automobiles and off-street automobiles, but has also incorporated pickup trucks and roadsters in the past Jeep bumpers returned to the pickup truck market place in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV section, a market place section the Wagoneer is regarded as to have produced. Jeep offered 1.four million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s very best marketing brand in the U.S. for the duration of the very first half of 2017. In the U.S. alone, more than 2400 dealerships hold franchise rights to sell Jeep-branded automobiles, and if Jeep were spun off into a separate company, it is estimated to be well worth in between $22 and $33.5 billion—slightly much more than all of FCA (US).
Prior to 1940 the phrase “jeep” had been used as U.S. Army slang for new recruits or automobiles, but the Globe War II “jeep” that went into manufacturing in 1941 particularly tied the name to this light military 4×4, arguably generating them the oldest four-wheel drive mass-manufacturing automobiles now identified as SUVs. The Jeep grew to become the major light four-wheel-drive vehicle of the United States Army and the Allies for the duration of Globe War II, as nicely as the postwar period. The phrase grew to become frequent globally in the wake of the war. Doug Stewart mentioned: “The spartan, cramped, and unstintingly practical jeep grew to become the ubiquitous Globe War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility automobiles this kind of as the Humvee, and inspired the creation of civilian analogs this kind of as the original Series I Land Rover. Numerous Jeep variants serving equivalent military and civilian roles have considering that been made in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever considering that Willys-Overland launched manufacturing of the very first CJ or Civilian Jeep branded designs there in 1945. Its substitute, the conceptually consistent Jeep Wrangler series, stays in manufacturing considering that 1986. With its sound axles and open best, the Wrangler has been referred to as the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
At least two Jeep designs (the CJ-5 and the SJ Wagoneer) loved extraordinary three-decade manufacturing runs of a single body generation.
In lowercase, the phrase “jeep” continues to be used as a generic phrase for automobiles inspired by the Jeep that are appropriate for use on rough terrain.